Role
UX Associate Manager
Timeline
Aug 2021 – Present
TD Insurance Digital Sales is an end‑to‑end web platform that enables customers to obtain quotes for Home or Auto insurance and purchase policies online.
When I joined this project, only 20% of customers chose to purchase insurance online—the majority still preferred calling in. Over four years, I helped transform the digital experience into a streamlined, end-to-end platform where customers can easily get quotes and buy Home or Auto policies.
Today, the platform attracts approximately 8 million visitors per year, and 40% of customers now choose to complete their purchase online—a 2x increase in digital adoption.
TD Insurance – Bundle & Buy Experience design
User Experience Design, Wireframes, Project Management, Problem Solving
This project was to improve the experience and encourage more customers to bundle their Car and Home insurance, the business initiated this project in May 2022, which supports customers who want to purchase both Home and Auto insurance together. It allows them to bundle their policies, receive a combined quote, and complete the purchase in a single, streamlined experience
Key Results
78% completion rate; 41% Auto bind rate, and 36% Home bind rate; Continues to drive significant customer acquisition for TDI.
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TD Insurance – Component Library
Design System, Figma component library, Project Management, Problem Solving
This project focused on building an easy‑to‑use, shared component library within a modern design platform. Building an easy‑to‑use, shared component library within a modern design platform.
Key Results
Completed the project in just 3 months; 15‑day average reduction in design; Faster collaboration, Stronger cross‑team collaboration
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TD Insurance – RRC
User testing, User Experience Design, Wireframes
The goal of this project was to improve data collection during quoting to ensure more accurate property information and better coverage outcomes.
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